of which is the trade component . For example , the Community Center – Art , which is under construction now in Kazan . In such projects , synergy is achieved between several functions , in the case of “ Art ”, these are office and retail components .
Another example is the company Pioneer , which is building a “ Botanica ” multifunctional complex in Moscow . The total area of the whole complex , which can be attributed to the format of regional malls , will be 90 thousand sq . m : a four-story shopping center with underground parking is complemented by a nineteen-story office tower .
It should be noted that not only the size , but also the function of shopping centers is changing . Such noncommercial tenants as multifunctional centers , fitness centers , co-working spaces appear in many malls , and there is a rapid growth in the Food & Beverage segment . “ In 2022 6 % of movie theaters in Russia have already closed down , the most likely scenario for filling the areas will be fitness clubs , food halls and children ’ s centers ” said Andrey Kolchanov , head of the MLSD consulting company .
“ Shopping centers ’ owners are implementing new entertainment formats that could attract customers . We are talking about children ’ s
amusement parks , lecture halls , co-working spaces , exhibition and museums ” added Boris Bogoutdinov .
However , shopping centers don ’ t intend to completely abandon movie theaters . Nikoliers expect that throughout 2023 , the share of films released by Russian film studios in the total box office will grow . The movie theater business segment is gradually adapting to the current reality and can demonstrate positive dynamics in 2023 .
Interesting architectural choices in the construction of shopping centers are also becoming popular , for example , they use roof areas . The technique is used in projects for the reconstruction of single-screen movie theaters , there are about 30 of such throughout Moscow , and they are now being rebuilt into modern multiscreen ones . The developers are also envisioning rooftop gardens .
Facade cladding of malls is also changing : organic architecture techniques are becoming more popular these days , for example , metal
SHOPPING CENTERS RUSSIA | МАЙ-ИЮНЬ 2023 | 55