rolls over, which leads to a very frequent “void” in the
room.
Experts propose to deal with this void systematically —
�irst of all, carefully analyzing the changing tenants’
requests and, perhaps, even changing the shopping
centers to their requests, if it is possible.
Svetlana Yarova, the Head of the Commercial Property
Brokerage Department of RRG Company, says that
recently retailers have been adapting their concepts due
to the strong in�luence of the economic situation, changes
in the structure of demand, including the tangible impact
of online shopping. Analysts are observing two global
trends, which in some way contradict each other. On the
one hand, there is an increase in the area of a number of
operators who are inclined to the format of a family
department store. Such tenants are now increasingly
trying to place on the same site women’s, men’s and
children’s line (Zolla, Tvoe, Modis, O’STIN). On the other
hand, a number of retail chains, in fact, possibly reduces
the area due to the recon�iguration of the sales area and
the trading matrix for a speci�ic location and optimization
of logistic processes, the expert says. For example, the
areas of Eldorado have decreased. IKEA opens the �irst
urban format in the shopping center Aviapark and
launches small shops and design studios in regional qual-
ity projects, for example, in Tyumen. As a rule, says Svet-
lana Yarova, tenants now have two or three formats that
they use as working, depending on the speci�ic project
and speci�ic city, as well as the purpose of opening a
store.
What is important
to tenants?
The Tom Tailor clothing brand in Russia, for example,
according to the Head of Development Department of
TOM TAILOR Russia Elena Sudakova, considers only a
shopping centers with an area of GLA from 35 thousand
square meters, with the presence of international and
federal brands. But there are currently only a limited
number of such objects, wherever the brand is not repre-
sented. As a result, the reduction of the commissioning of
regional and super-regional projects leads to a revision of
the strategy and adaptation of formats.
“We began to consider a wider range of areas, in particu-
lar, area of less than 100 square meters in the presence of
a warehouse. For comfortable placement of four lines
(Tom Tailor for men and women and Tom Tailor Denim
for men and women), we need 180 square meters. By