Shopping Centers Russia Июль 2021 Июль 2021 | Page 58

Foster planet-centric design to spoil the customers

Автор: Olaf Mordelt, CEO, One World Studio

All facets of life

But let us start with the basics: Events, retail, and amusement businesses improve their client and consumer groupings and habits. Well-rounded consumer experiences include all facets of life. The objective is to foster involvement and knowledge that can be confirmed through customer-in-the-making experiences. To accomplish anything crazy, you need to study. That study needs to consider the possible impact on your audience. Current technology (AI, ML, etc.) and sustainability goals are vital for developing programs.

Malls all over the world offer similar merchandise, brands, and services, with no distinctive aspects. Internet retail takes business away from brick-and-mortar enterprises.

Creating the StarBase for our clients is the groundwork for sharing current topics and their organization’s involvement for more authenticity. Simply stated, the "Star-Concept" is designed to provide incentives for the customer journey that begins before shopping, thus, creating a bond which results in never ending customer long-term loyalty. Through the enhancement of the planet centric design, we are able to bring the customer value to the next level!

Clustering the product, product group, or hybrids will result in honeycomb-like shapes called "transition zones". This company's ideal concept is about magnetizing and accelerating customer service experiences.